Trek Headquarters Tour
Weekly guided tour of Trek's Waterloo, Wisconsin headquarters and factory floor, including the custom paint studio. Wednesdays at 10 a.m., about an hour, ages 4 and up.
Ways to visit
Trek HQ guided tour Open
- What you see
- Inside tourtrekbikes.com, 2026-10-26
- How
- Scheduled tour · about 60 minutestrekbikes.com, 2026-10-26
- When
- MonTueWedThuFriSatSunEvery Wednesday at 10 a.m., about an hour. Trek says it occasionally skips a week and advises calling to check.Closed: Occasional skipped Wednesdaystrekbikes.com, 2026-10-26
- Booking
- Not statedPage asks groups of 10 or more to call ahead and suggests calling to double-check before coming.trekbikes.com, 2026-10-26
- Cost
- Not stated on the official pagetrekbikes.com, 2026-10-26
- Requirements
- Minimum age: 4+. Open to anyone 4 and up.
About
The hour-long tour covers Trek's history, the factory floor where bikes are built, a display of one-off and race bikes, and the Project One paint studio. It runs on Wednesday mornings, though Trek says it occasionally skips a week and suggests calling first. Groups of ten or more are asked to call ahead. The page does not mention a fee or online booking.
Run by: Trek Bicycle.
Where official pages disagree
- location: The Census geocoder matched the address to East Madison Street rather than West Madison Street; the pin is in the same small town and is approximate. geocoding.geo.census.gov/geocoder/locations/onelineadd…
Getting there
801 West Madison Street, Waterloo, WI, 53594
The pin marks the site itself, not necessarily the entrance (43.18395, -88.98112). Apple Maps directions go to the street address instead. Show on our map · Google Maps · Apple Maps
Last checked 2026-10-26. Sources are listed below.
Sources
- trekbikes.com/us/en_US/tour-of-waterloo/ · official page · read 2026-10-26For: name; street address; Trek HQ guided tour: open or closed; Trek HQ guided tour: what you see; Trek HQ guided tour: kind of visit; Trek HQ guided tour: days and hours; Trek HQ guided tour: booking; Trek HQ guided tour: cost; Trek HQ guided tour: requirements
- geocoding.geo.census.gov/geocoder/locations/onelineadd… · US Census Bureau geocoder · read 2026-10-26For: location
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